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CostChoices home →CRM Stack Cost / Fit Calculator
Model monthly and annual CRM cost for your seat count, compare five major vendors, and see an illustrative ROI based on your deal flow.
- ✓ Per-seat, bundle, and flat-plan pricing patterns (documented assumptions)
- ✓ Side-by-side cost and ROI table at your team size
- ✓ Ranked recommendations for pipeline, calling, automation, and all-in-one needs
Assumptions last reviewed: . Not financial advice — always verify live pricing before you buy.
How it works
Three steps — most teams finish in under two minutes.
- 1
Describe your team & deals
Seats, contacts, new deals per month, average deal size, and sales cycle — all local to your browser.
- 2
See modeled platform cost
We map your inputs to approximate tiers for each vendor and show monthly + annual totals.
- 3
Get fit scores & ROI
Editorial 1–10 scores plus an illustrative ROI range using a transparent uplift on your deal volume.
Who each tool tends to fit
Guidance from the same scoring model the calculator uses — not a vendor ranking from revenue.
Sales-focused SMBs
Visual pipelines, fast rep adoption, and strong value for money — often Pipedrive-shaped.
Inside sales & calling
Sequences, VoIP, and velocity workflows — often Close-shaped.
All-in-one small business
CRM plus marketing automation and invoicing in one stack — Keap’s wheelhouse.
Free CRM + suite path
Start free and scale into hubs when you are ready — HubSpot’s model.
Already on monday.com
Lightweight CRM next to delivery boards — monday sales CRM.
Platforms we compare
- Pipedrive
Visual, sales-first CRM built around pipelines and activities — strong for SMB teams that want clarity and speed without enterprise bloat.
View details → - Close
CRM built for high-velocity inside sales — built-in calling, SMS, and email sequences with a focus on rep throughput.
View details → - Keap
SMB-focused CRM combined with marketing automation, follow-up, and business operations like invoicing — one stack for small service businesses.
View details → - HubSpot
Free CRM foundation with a path to deep marketing, sales, and service hubs — ideal when you want to start free and scale into a suite.
View details → - monday
CRM experience inside monday.com — best when your team already runs projects and workflows on monday and wants lightweight CRM in the same place.
View details →
Built for transparency
- ✓Assumptions are documented — tier selection rules and ROI uplift are in code and on the Methodology page.
- ✓Illustrative ROI, not a forecast — we show a simple deals uplift so you can sanity-check payback, not predict revenue.
- ✓Transparent estimates — assumptions are documented and editable.
FAQ teaser
How accurate is CRM pricing here? What about HubSpot’s free CRM? When is Close better than Pipedrive?
Read the FAQ →